Indian Industry Plus A Pratisrutiplus Suppliment
The Ministry of Tourism undertakes various promotional activities in important and potential tourist generating markets with the objective to promote tourism to the country, in association with the Indian Missions located in the respective countries, State Governments/ Union Territories Administrations and travel trade sector. These promotional activities undertaken during the last five years include participation in various international travel trade exhibitions, fairs and events; organization of familiarization (FAM) tours for foreign tour operators, media and influencers; organisation of Tourism Roadshows, India food festivals; engagement with local tour operators and other industry stakeholders; publicity through social media handles.
The details of amount spent in undertaking such promotional activities are as under:
| Year | Actual Expenditure (Rs. in crore) |
| 2020-21 | 108.09 |
| 2021-22 | 09.42 |
| 2022-23 | 15.89 |
| 2023-24 | 51.03 |
| 2024-25 | 31.99 |
The Ministry of Tourism annually compiles international tourist footfalls to the country. The details of International Tourist Arrivals (ITAs) in India during 2020 to 2024 are given below:
| Year | ITAs (in lakh) |
| 2020 | 63.37 |
| 2021 | 70.10 |
| 2022 | 143.30 |
| 2023 | 188.99 |
| 2024 | 205.69 |
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Rajya Sabha today.
