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Marketing in Digital World: Challenges and Strategies

The rich and affluent class is fueling the high value product market where as people at ‘bottom of pyramid’ create huge demand for low priced consumption market. Worldwide high-value high paying jobs and low value low-paying jobs are expanding while everything in middle is contracting.   Marketing is just not about selling a product or satisfying the need of customers. ...

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Civil Aviation Minister urges States/UTS to rationalize VAT on ATF within the range of 1% to 4%

In order to give impetus to air travel, Union Minister for Civil Aviation ,Shri Jyotiraditya Scindia has written letter to 22 States/ UTs urging them to rationalize VAT on ATF across all airports in States within the range of 1% to 4%. He has asked them to take forward common intention to boost air travel and connectivity in State with ...

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Fraud in the Name of “Khadi Prakritik Paint”; Delhi High Court Bars a Unit from Using Brand Name ‘Khadi’

Delhi High Court has directed a Ghaziabad-based trader, who indulged in fraudulent manufacturing and selling of counterfeit Khadi Prakritik Paint, to stop all such activities immediately. The court noted that the defendant JBMR Enterprises, owned by one Umesh Pal, has indulged in “counterfeiting” by illegally using the “Khadi” brand name and copying the name and packaging of “Khadi Prakritik Paint” ...

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Second wave of COVID-19: Probable impact on Automobile sector

After the 1st wave of COVID-19 last year, the Indian auto Industry strived hard and was in a recovery path. But this time, the damage is anticipated to be severe. The first wave of COVID-19 was started in March 2020 with lot of panic and uncertainty and continued till Sept-Oct 2020. During this prolonged period, almost all economic sectors were ...

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Exports from the Manufacturing Sector

Major commodity-group wise data on merchandise exports in last five years is at Annexure. The Government has taken the following key steps to boost exports: The mid-term review of the current Foreign Trade Policy (2015-20) was carried out in December 2017. Foreign Trade Policy (2015-20) extended by one year i.e. upto 31-3-2021 due to the COVID-19 pandemic situation. Interest Equalization Scheme ...

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E – ADVERTISING : GAINING MOMENTUM

 The online shopping market in India has tremendous potential because of growing numbers of consumers. Advertising and Technological advancements provided personalized services and experience to target market. Criteo, the advertising platform for the open internet published a report “why we buy”. The report says 90% of Indian consumers are willing to consider a new brand across all theproductCategories. More than ...

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NALCO registers net profit of Rs.107crore in 2ndQtr of FY21

Despite the challenging business environment, National Aluminium Company Limited (NALCO) registered a net profit ofRs. 107.45crore in Q2of FY21.During the quarter, the revenue from operations have beenRs. 2375crore, registering 72% growth over Q1 of FY21.In the first quarter of FY21, revenue from operations was Rs 1381 crore. On half-yearly basis,the Company has registered a net profit of Rs. 124 crore ...

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Department of Commerce has Provided a number of Relaxations / Extensions of various Compliance Deadlines etc. to address Corona Pandemic Related Hardships of Exporters

In order to give relief to businesses and affected individuals amidst the stress caused by the novel coronavirus pandemic, Department of Commerce, Ministry of Commerce and Industry has introduced several relaxations and extensions in deadlines etc. with regard to compliances mandated under its schemes and activities. The key relaxations pertaining to the Department of Commerce are as follows: A. FACILITATION ...

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34 lakh transactions effected through POSB and 6.5 lakh transactions through IPPB till date during lockdown period

 During the lockdown period as on 31.03.2020, 34 lakh transactions were effected through POSB (Post Office Savings Bank) and 6.5 lakh transactions were effected through IPPB(India Post Payments Bank). Around 2 lakh accountable mails including speed post registered letters, parcels and money-orders were delivered. Mobile Post Offices are functioning in various circles like Kerala, Telengana, Uttar Pradesh, Delhi and some ...

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NALCO clocks all time high production of bauxite and alumina amidst corona crisis

National Aluminium Company Limited (NALCO), the Navratna CPSE, under Ministry of Mines, Govt. of India and country’s leading manufacturer and exporter of alumina and aluminium has recorded an all-round success in bauxite and alumina productions in the Fiscal 2019-20.  It may be mentioned that with more than 100% capacity utilization, NALCO’s Panchpatmali Mines has achieved bauxite production of 73.02 lakh ...

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