Home » Commerce and Industry » Suresh Prabhu Launches Technology Initiatives for Coffee Stakeholders

Suresh Prabhu Launches Technology Initiatives for Coffee Stakeholders

Minister for Commerce & Industry and Civil Aviation, Suresh Prabhu launched Coffee Connect – India coffee field force app and Coffee KrishiTharanga – digital mobile extension services for coffee stakeholders at a function here today. The mobile app Coffee Connect has been developed to ease the work of field functionaries and to improve the work efficiency. This application provides solution by harnessing the power of mobility comprising the latest technology in easing the whole process of the field activities like digitization of Coffee Growers & Estates with Geo Tagging, collecting the Plantation details. It will also help in transparency in the activities of the extension officers and officials, transparency in subsidy disbursement and real time report generation.

The Coffee KrishiTharanga services are aimed at providing customized information and services to increase productivity, profitability, and environmental sustainability. The customised services are two ways, 24 X 7 service supports. The “Coffee KrishiTharanga” is pilot tested in the Chikmagalur and Hassan districts of Karnataka State covering 30,000 farmers during the first year and will be extended to remaining growers in a phased manner. NABARD has partly funded the Pilot project. The solution will help in to reach maximum growers in limited period, efficient, timely, customised advisory, improve the efficiency through digitisation and leverage existing mobile reach for wider delivery of improved technology.

Suresh Prabhu also launched pilot projects on data analytics, artificial intelligence, IOTS and blockchain& smart contract Coffee Board has also identified technological solutions to address some of the perennial coffee production and coffee farming issues and challenges such as rainfall, pests and diseases. Coffee Board in collaboration with EKA Analytics, a global leader in the data analytics and artificial intelligence has developed the hyper local weather forecast, pest (white stem borer) identification and leaf rust disease forecast applications for pilot testing.

Coffee is cultivated in India in about 4.54 lakh hectares by 3.66 lakh coffee farmers and 98% of them are small farmers. Its cultivation is mainly confined to Karnataka (54%), Kerala (19%) and Tamil Nadu (8%) which form traditional coffee tracts. Coffee is also grown in non-traditional areas like Andhra Pradesh & Odisha (17.2%) and North Eastern states (1.8%), with main emphasis on tribal development and afforestation.

In line with the digital transformation initiatives of the Government of India, Coffee Board has taken key digital initiatives for the overall technological advancement of the coffee sector and value chain. These initiatives are aimed at benefiting all stakeholders in the coffee value chain. All these initiatives are intended towards unlocking the potential in coffee sector by leveraging the technology and reach such as mobile. The farmers being the end user the technologies have been built on certain critical principles like ease of use, wider participation, maximize reach and benefit.

About Indianindustry Media

Leave a Reply

Your email address will not be published. Required fields are marked *

*

x

Check Also

India has to choose niche and specific areas of Manufacturing and excel in it. Every country cannot be good in all sectors” – Shri Goyal

Union Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, Shri ...

PM addresses the conference on ‘Creating Synergies for Seamless Credit Flow and Economic Growth’

“Indian banks are strong enough to play a major role in imparting fresh energy to ...

Tripartite Settlement of MOIL Signed

In a major development, tripartite settlement for wage revision of Manganese Ore India Ltd. (MOIL) workers was ...

SAIL Supplies 48,200 Tonnes of Steel for Purvanchal Expressway

Steel Authority of India Ltd. (SAIL), CPSE under the Ministry of Steel has supplied 48,200 ...

Union Minister of Fisheries, Animal Husbandry and Dairying, Shri Parshottam Rupala today inaugurated the country’s ...

Shri Piyush Goyal says India will be the next investment global hotspot

The Minister for Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Shri ...

Overall Exports April-October rise by 39.83%, Imports leap by 63.64 %

India’s overall exports (Merchandise and Services combined) in October 2021* are estimated to be USD ...

FY 2021-22: Rising Industrial growth, Restrained Inflation and Strong Services Revival

The release of quick estimates of Index of Industrial Production (IIP) for the month of ...

Index Numbers of Wholesale Price in India for the month of October, 2021(Base Year: 2011-12)

The Office of the Economic Adviser, Department for Promotion of Industry and Internal Trade (DPIIT) ...

Raksha Mantri inaugurates first operationalised private sector defence sector defence manufacturing facility in UP Defence Industrial Corridor

Raksha Mantri Shri Rajnath Singh inaugurated the first operationalised private sector defence manufacturing facility in ...

WP2Social Auto Publish Powered By : XYZScripts.com