Home » Steel » Dharmendra Pradhan Calls for ‘Ispati Irada’ to Drive Steel Demand Growth

Dharmendra Pradhan Calls for ‘Ispati Irada’ to Drive Steel Demand Growth

Union Minister for Steel and Petroleum & Natural Gas, Shri Dharmendra Pradhan participated in the ‘Steeling India-2019: Driving metal intensity in key sectors’ organised by CII here today. In his inaugural address, Shri Pradhan talked about opportunities in steel sector of India, growing steel demand and how technology and innovation can make the Indian steel sector more vibrant.

Speaking about innovation, the minister said, “Innovation is the new weapon. More than resource abundance, scientific innovation has played a major role in shaping of the new world. Our domestic industry must leverage innovation and new technologies to identify sustainable and cost effective options for steel manufacturing.”

Talking about steel usage in the country, Shri Pradhan, said, “India is a rapidly growing market. Our people have high aspirations and rising purchasing capacity. This offers an unprecedented opportunity for the domestic industry to expand and grow. Our steel per capita consumption which is currently much lower than the global average is set to grow.  We have launched a collaborative campaign ‘Ispati Irada’ to increase appropriate usage of steel. I am glad to see brand ‘Ispati Irada’ being used in this event”.


Expressing confidence that rural India will be the next driver of steel demand growth, he said that rural India will play a major role in driving steel demand growth. Growing economic activity, implementation of government schemes, rising incomes will drive steel usage in rural areas. “Govt. schemes like Har Ghar Jal Yojana, Pradhan Mantri Awas Yojana etc. will drive the consumption of steel in rural areas,” he added.

Speaking about greater efficiency in steel sector the minister said that government is working on facilitating greater cost efficiency, logistical efficiency in the steel sector. He said both our public and private players are involved in developing Syngas plants in eastern India that will help lower cost for domestic steel manufacturing. He further said, “Diversification of our coking coal supplies is also one of our priority areas. For the past few months, we have taken several initiatives and have been working closely with the industry towards diversification of coking coal imports.”

The minister expressed confidence that driven by prudent policy reforms by the government and the entrepreneurial spirit of the industry, India will soon become a net steel exporter and also urged industry to research into ways to improve manufacturing efficiency, logistics and reduce cost of production.

Speaking on the occasion, Addl. Secretary, Ministry of Steel, Smt. Rasika Chaube said that there is a huge potential for increasing steel intensity in key user sectors like housing, infrastructure, automobiles, railways and defence etc. She also made detailed presentation on increasing usage of Steel and efforts & initiatives of the government for increasing this  usage.

About ppb

Leave a Reply

Your email address will not be published. Required fields are marked *



Check Also

Several initiatives taken by the Ministry of Steel to support a competitive, efficient, environment friendly steel industry, adhering to global safety and quality standards

Steel: Crucial in India’s ascent to $5 Trillion economy The Government’s vision to achieve a ...

Dharmendra Pradhan Urges Industry to Develop New and Export Indigenous Technologies to the World

Minister of Petroleum and Natural Gas and Steel, Shri Dharmendra Pradhan participated in the 33rd ...

Steel Scrap Recycling Policy issued

Ministry of Steel has issued the Steel Scrap Recycling Policy. The policy aims to achieve ...

Shri Dharmendra Pradhan reviews performance of NMDC

Union Minister of Petroleum & Natural Gas and Steel Shri Dharmendra Pradhan visited the Corporate ...

Commerce and Industry Minister Launches Steel Import Monitoring System

Union Minister of Commerce & Industry and Railways, Piyush Goyal and Minister of State for ...

Odisha to produce 100 MTPA steel by 2030 More than 50% value addition of the primary metal produced in Odisha

Prominent steel manufacturers met today at Bhubaneswar and interacted on the vision of achieving 100 ...

Steel Plants Operating under SAIL 

Steel Authority of India Limited (SAIL) has five Integrated Steel Plants viz. Bhilai Steel Plant ...

CSR activities by CPSEs under Ministry of Steel 

As per the Companies Act, 2013, Central Public Sector Enterprises (CPSEs) under Ministry of Steel ...

Steel Plants 

The State-wise number and details of the Steel plants established by the Government and other ...

Policy to Increase Export of Steel 

Export incentive schemes of Ministry of Commerce & Industry are aimed at incentivising merchandise exports ...

WP2Social Auto Publish Powered By : XYZScripts.com